SMS marketing acts as a bridge between the business and a customer these days. It ensures businesses stay connected with its customers who are the core assets for their growth. SMS marketing is one such tool that is ideally meant to serve a worldwide customer base by sending text messages. Mass texting, also referred to as bulk sms, is one of the simplest, reliable, universal and fastest mediums to communicate with customers in multiple mobile networks.
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What are Bulk SMS Services?
Bulk SMS means sending a large number of SMS messages to the target audiences. It is used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment and mobile marketing. Bulk messaging is not only used for sending alerts, reminders and marketing but also it is used for communication between both businesses and customers.
Businesses need to employ the right tools to keep in touch with their clients in a direct and personalized manner . Bulk SMS is the right choice for them which helps their businesses to innovate, enhance brand image. These services also boost ROI through strategic insights and help them to stay ahead of competitors.
Let us dive deep into this article and learn more about the top 10 key benefits of bulk sms services for business.
High Open Rates
Bulk SMS are the text messages which generally have the highest open rates as compared to phone calls or emails. 98% of the messages sent are usually opened. Thus this service has proved to be a boon for the businesses that helps them to grow exponentially
Better Conversion Rate
With the high usage of instant messaging apps, the advantages of SMS in business are worth noticing. For example, SMS services still witness a better conversion rate than all its other counterparts. Customers are more likely to visit and take action on promotions or offers shared through SMS by businesses than via any other marketing service.
Cost Efficient
One of the key benefits of bulk sms service is that it is cost-effective. Just at a single button click, you can send as many bulk sms messages as you want. That means, with little or almost at no cost, as much bulk sms can be sent as you want.
Clarification
This service works just like customer care, businesses can share vital business information with their customers to ensure they understand what they are offering and standing for. Therefore, the bulk sms service can be used to elaborate more about new services, send instructions on the use of certain products or to direct customers to businesses outlets using the target audience.
Updates
Majority of customers enjoy the thrill of shopping on a regular basis. They always expect to be kept in the loop when they are aware of the new alternatives, promotions and special offers. Therefore, timely SMS alerts serve a long way in keeping your customers informed.
Interactions
A well designed bulk sms campaign allows your business to build interest among the target audience. Bulk messaging platform enables businesses to establish two-way communication that allows them to send bulk SMS and collect feedback by simply engaging customers in listening and responding.
Deployment
Sending marketing campaigns becomes instantaneous once businesses configure their application with the sms service provider. These services allow information to travel at a rapid speed throughout the world in the most readable way . It has an open rate of nearly 95 percent which ensures that message would be read in minutes.
Feedback
Bulk SMS is instantaneous in its nature, which allows businesses to request instant feedback from users about their product or new service subscribers. SMS API allows any business to integrate a bulk sms service into their in-house application thus making communication easier with phone numbers across multiple networks.
Reach Anyone Anywhere
The Internet has made the world much smaller. Business with simple resources can reach global markets at no additional cost. Not limited because of your geographical location, bulk sms can reach prospective customers on the other side of the world easily and affordably
Track Your SMS
Bulk SMS Marketing allows you to easily access dynamic information about the success of your sms campaign. Businesses can easily track how many SMS were sent, how many were opened and how many were followed up.
Conclusion
In a nutshell we can say, bulk SMS services help businesses to understand their target audience and allow them to reach them anywhere at any time. These services are quite beneficial for business’s growth, as businesses can automate their processes and reduce overall operational costs.
If you are running a startup or a small scale business then cloud telephony solutions like bulk SMS, toll free number solutions, virtual numbers would be quite beneficial for the growth of your business. You can avail of these services from the trusted and reliable service providers and readily grow your business.
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